Saturday, August 04, 2007

Royal Mist Vikram Phadnis DemiGods Collection

A Raintree Media PR initiative in Bangalore, Delhi & Chandigarh



Royal Mist DemiGods Unveiled

A display of avant garde male fashion and high energy marked The Royal Mist DemiGods fashion show on August 3 at the Grand Ashok in Bangalore. Led by the suave Rajneesh Duggal, six handsome young men showcased twenty four vivid pieces of the designer collection, specially created by Bollywood’s fave designer Vikram Phadnis for Royal Mist Luxury Whisky.

Part of a six city fashion tour, the fabulous Royal Mist DemiGods 2007 Collection was a crisp four sequence display of clothes fashioned expressly for the new age Indian man. Talking about the collection, Mr.Laxmi Narasimhan, Divisional Vice President, Southern Region, USL, said, “We find a remarkable synergy of style and quality between Royal Mist and Vikram Phadnis’ designs. Both appeal to the fashion & style conscious, youthful Indian male. We mirror the same values and are happy to associate with this successful young designer”.

Describing his collection, Vikram Phadnis said, “The Royal Mist man is my ideal customer – young, trendy and confident”. The palette of vibrant colours was eye-catching through the various ranges - from dexterously tailored formal jackets to a quirky and elegant take on the pyjama, as Vikram Phadnis’ DemiGods Collection for Royal Mist captured the essence of the Royal Mist man, both at work and play.

The designer’s Bollywood connection shone through, with striking embellishments on cool cottons and linens and light suedes. Jackets flaunted bright checks, stripes in earthern hues, classic black with a touch of embroidered drama, teamed with black pants and pjyamas in brilliant turquoise and tan.

Adding to the cheers of the receptive audience was fashion guru Prasad Bidapa, who sportingly stepped on stage for a peppy Q&A session with Phadnis. Bidapa exclaimed that the outfits were perfectly suited to the Bangalore weather. Phadnis said, “Bangalore is where my family lives, so this is home”.

There was more good news for the audience when Vikram Phadnis announced that he was soon going to open a store in Bangalore. “There’s a huge demand, and I’m going to provide the supply,” he said, gladdening the hearts of the city’s fashionistas.

Highlights of the Royal Mist DemiGods collection by Vikram Phadnis

Collection 1 Cream linen blazers with large motifs screen printed or block printed on the back, with classic blue jeans.
Collection 2 Assorted jackets, sherwanis, shirts, kurtas, and cocktail wear in black, with muted embroidery.
Collection 3 Shirts, blazers and waistcoats in bright, festive colours teamed with superbly tailored pyjamas.

Collection 4 Tweed jackets with funky inners and jeans.


The tour kicked off in Mumbai on July 25 at the Mumbai Time Café Lounge, and travelled through the most happening nightspots in the country in Delhi (Elevate), Chandigarh (Antidote) and Hyderabad (f bar) before coming to Bangalore (Sutra), and will now move on to Kolkata (Tantra).

From the stable of United Spirits Limited of the UB Group, Royal Mist Luxury Whisky is a uniquely crafted blend made from 100 percent pure, premium grain, selected Indian malt and Scotch spirit of outstanding quality. Deep gold in colour, the taste of Royal Mist is exceptionally smooth and lighter on the body and nose and comes in an extravagantly styled bottle.

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