Tuesday, July 03, 2012

Heineken Green Room debuts in India

American-born DJ/ Producer/ Electronic Artist Mux Mool inaugurated the Heineken Green Room in India, which promises unusual and exclusive music experiences. The artist, who supports digital music distribution and his pro-torrent stance, mixes head-nodding hip hop sampled rhythm with spaced-out electronic boom.

Mux Mool’s hard-to-box music is very different. Skulltaste, his sonic tour de force and recently released Planet High School, his new album. Resolutely electronic and charming, Mux Mool’s sound is a delight that has left audiences saying ‘More Please’ whether it is on YouTube or across clubs around the world.

I caught up with Mux Mool (aka Brian Lindgren) at the Green Room Session prior to his performance in Bangalore for an exclusive interview.

What is Mux Mool?
Just some made-up words that somebody suggested I should name my band and so I did. The words themselves mean different things when you Google them separately but when I chose the name I didn’t know that. I just thought it sounded really cool.

Mux Mool inaugurated the Heineken Green Room in India
How do you arrange things and how would you describe your music?
I think the difference with what I focus on and work with, and I can’t speak for everyone here, is that I want to show more feeling in electronic music. I want to use electronic music to show more feeling. A lot of times people feel that electronic music is so robotic and that’s a computer itself making all the music and it’s not like that. I’ve put a lot of feeling into my music and I’ve had a lot of feelings towards electronic songs over the course of my entire life.

Has social media has killed the star DJ?
It has and hasn’t at the same time. Social media has taken power away from the mighty and distributed it equitably among the rest of us. So while DJs used to be untouchable since they were on a pedestal until five years ago, now kids learn to play music within six months on their computers and are able to make thousands of dollars off it. But DJs like Tiesto are still stars.

Since any kid can download music for free, then what is the future of the music industry? Can you actually fight the torrent business on the Internet?
No, the torrent business cannot be fought because it is too good to be true. It is not necessarily a bad thing. The internet gives the power back to the audience. Download as you like and pay for it if you like to.

Mux Mool
As a pro-Torrent, pro-MP3, pro internet everything artist, according to you, music is and always should be free?
I can't judge if Torrent is right or wrong - but I know it has definitely been right for me. At the same time, I find it annoying that the same companies (such as AOL) that created and spread knowledge about these 'piracy' sites, have now turned around and started suing people for using them.

How, then, do you expect to make money from your art?
Being a musician has a lot to do with flexibility; while selling it has been around for a few decades, music itself is a centuries-old form of expression. So I have to find alternative ways of making money out of my music than through just putting a price label on a download or CD. One could make money at a concert via merchandising.

If you want to find Mux Mool, he is all over the internet, Facebook, Twitter, Soundcloud and his website too.

By Aditya Mendonca / Raintree Media Features/ www.raintreemedia.com

Read the story on the Goa Herald:



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